Boost Business Sales With Exciting, Exceptional Marketing
Are sales in your business dwindling? Or, are they just not quite as high as you would hope they’d be when you first started out? When you’re wondering why profit levels aren’t as great as you thought, you might turn your attention to the product or the service. This would be a mistake because it’s highly unlikely that the product has anything to do with it. The only things you need to consider are the promotion and the brand. Believe it or not, you can sell a poor-quality product if you have a big enough name or an attractive enough idea you can sell absolutely anything. We don’t want to get political here but you can look at Trump University as an example of this.
If you don’t know, Trump University was a college set up by Donald Trump himself. The concept behind this business was simple. Employ the best teachers and get people a great degree that they can use to drive themselves forward in the business world. Learn from a model created by a household name who at that time had not yet entered politics. While the business is now under intensive scrutiny when it opened, it was a success. The quality wasn’t there, but the name was enough to carry it to glory. It didn’t even matter that the business failed to live up to the promise. In fact, if he hadn’t run for President we may never have heard about it.
But what if you don’t have a big name to sell on quite yet? Well, then you need to build your brand, and you can do this with exciting, interesting forms of marketing that catches the eye of customers. We’re going to look at a few and examine the type of impact they could have with the right push.
New Tech
There’s plenty of new technology on the market right now that could be used to promote a business and build interest. VR while arguably a fad, is popular right now. In fact, it’s quite possible that this is the peak of it’s popularity so you might want to take advantage of it. The idea behind VR in the business sense is simple. It makes promotion more immersive by transporting customers to another world and putting an idea or image around them. For instance, for a holiday company VR could transport them to their dream destination. They can look around it and get a feel for what it would be like to be there. It could really work for any business though like car sales. A VR app could show you what it’s like to be inside a new car on the market. We’re certain this type of marketing ploy would increase sales and it’s not the only form of marketing tech you can look into.
You may also want to think about AR or augmented reality. This is the tech that made Pokemon Go such a hit. It’s bringing to life pieces of code in the real world on tablet and phone screens. With it, you can create marketing advertisements that are completely different to any others in the real world. A user could point their phone at an ad or billboard and see your business come to life before their eyes. You can even get the same type of tech on your website. Customers point their phone at the code and it pops right out the screen in the virtual world. This might seem like over the top marketing, but it’s just thinking outside of the box. This is exactly what you need to do for your business to be a hit.
Focus On Conversions
There are plenty of business owners who think purely in terms of SEO when they build their site. This isn’t good enough, you need to be thinking about what happens after customers reach your site as well. Do they stick around and are they persuaded to buy a product? The best web designers specialize in conversion-focused product planning. This means that the way the website is created will be specifically designed around the idea of creating customers not just visitors. The issue of low conversion rates will be particularly problematic for those who favour PPC and other paid for SEO solutions. PPC price works based on how many clicks rather than customers. So, you could get a lot of visitors to your site and have to pay a fortune but see a very small ROI.
To find out how to create more conversions for your business, you need to look at your site content. It’s possible that it’s not interesting or attractive enough to get customers to stay for the purchase. If you’re struggling to create appealing original content, you can use pieces that have already seen success online. It’s possible to do this by looking at sites that are no longer part of the Google Index. As such, they are not held within copyright laws and content can be used freely. Look at content that has already been shared or received numerous backlinks. You can then contact the sites that are connected and get them to fix the broken link to the new piece of content. It’s a clever way of building up your marketing on an already proven model.
Social Salvation
Finally, it’s important to consider the impact of social media on the success of your business. With the right social media usage, you can quickly grow your business campaign. Eventually, you will find that content that you share through social media does start to go viral. To do this, you just need to make sure it’s targeted and that customers what to share it. Or, that they think it’s interesting enough to promote. Marketers now believe that social networking is one of the most successful forms of online marketing. But again, you have to be creative. You need to create click bait content that reels the customer in. Only then will you see the level of interest that you’ve been searching for.
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