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“A Republic, if you can keep it.”

If you don’t vote because you’re trying to teach politicians a lesson, you’re tragically misguided in your strategy. The very politicians you’re trying to send a message to don’t want you to vote. Since 1960, voting turnouts in mid-term elections are down significantly, and there’s one reason: because of TV advertising.

Political TV advertising is designed to do only one thing: suppress the turnout of the opponent’s supporters. If the TV ads can turn you off enough not to vote (“they’re all bums”) then their strategy has succeeded.

The astonishing thing is that voters haven’t figured this out.

via Seth’s Blog: Voting, misunderstood.

You have no excuse. Go vote today. It’s your country, my fellow Americans–as long as you care enough to keep it.

“A Republic, if you can keep it.”–Benjamin Franklin

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