A Watched Blog Never Boils?

Every now and then people tell me they don’t like blogging because they tried it–that is they wrote entries “at least twice a week for a month” and got only a few hits and even fewer comments.

I respond that blogging is about building up a lot of high quality entries, promoting them and bringing the buzz to a “boil.” If you’re into immediate gratification, then starting a blog (unless you’re a famous person or company) is probably going to frustrate you. It takes time, persistence and good content to build readership. Click here for some good advice on that.

And lest you think that just because nobody comments that nobody is reading, well, check your analytics. You may find that people read (“watch” your blog) but don’t feel engaged enough to comment. Change that–ask questions, make provocative assertions. You may find that your blog will start to boil.

They say a watched pot never boils, but I prove that old saying wrong in the video I made below. Same with a “watched” blog–if you have the right mix of content, persistence and longevity–most certainly will start to “boil.”