What are the keys to success in promoting an event?

The “run and hide” attitude of the Le Pain Quotidien PR team is reprehensible.

Due to the hard work of several members (including noted writer and PR pro Amy Smith) the PRCG has a spiffy new PR blog: PRCG Powerlines.

News reports that described Joplin as looking like a “war zone” were not being hyperbolic.

Simple question: what impresses you more, an ad about a company during the local news or a positive story about that company on the local news?

“Since we’ve been touring Europe with such success this year, I decided to write and record everything here,” he said. “Half the album will be stories inspired by our travels; the other half will consist of thoughtful songs similar to what you’ve heard from me previously–but with a keener focus on melodies and lyrics.”

What impresses me most is the company’s investment in the communities their stores call home.

Scope covers what’s most important to you, the client–and prevents “mission creep.” If scope is set at the beginning–and adhered to by the client and the consultant–it is a huge factor in preventing failure of a project.

Check out this interview I did with the Kansas City NBC affiliate about the road I took to independently publishing my novel, Pilate’s Cross.