“Define the cost of saying no,” Luginbill says. “If a prospect doesn’t want to do business with you immediately, you have to clearly explain the negative consequences they would incur.”

New logos for venerable brands are tricky…just ask The Gap or the Democratic Party. But if you have the guts to open up your creative process to people who aren’t the usual suspects, you can reap great rewards.

Despite nice reviews, I often get the old “don’t quit your day job” look. One friend dropped the big one on me, saying (not unkindly) “But won’t this self-published thing ruin your chances at a real publishing contract?”

A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed.

Words, said, written or recorded in anger or during a period of thoughtlessness may dog you forever on the internet.

Arthritis is more widespread than imagined, affecting nearly 50 million American adults and more than 300,000 children.

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Am I an Advisor or an Adviser? Well, usually I say consultant. As for the ‘A’ word, well, my clients don’t seems to care, but I prefer Advisor. Just seems to look better on the page.

Many people mistakenly write or say “I could care less.” That’s not correct.

As in any business, sometimes you get to a point where a client–no matter how much money they pay–is worth aggravation or loss of self-respect. Also, it would be unethical to take Sheen’s money because the bizarre star obviously isn’t taking advice from his public relations consultant.