It’s a fact of life that people get confused about the contraction for “it is” and/or “it has.” Just remember, the apostrophe in “it’s” represents the “1” of “it is” and the “ha” of “it has.”

I had just passed an entire block of closed upscale shops when a man in a hooded sweatshirt approached me. He wasn’t belligerent in an overt way. Instead he seemed to be going for “menacing without obvious intent.” That is, when he asked me for my money, he didn’t produce a weapon or lunge at me; but his tone of voice told me he wasn’t asking me to donate. He was telling me to without actually saying “Give me your money or else.”

I respond that blogging is about building up a lot of entries, promoting them and bringing the buzz to a “boil.” If you’re into immediate gratification, then starting a blog (unless you’re a famous person or company) is probably going to frustrate you. It takes time, persistence and good content to build readership.

Saving a life is an extreme example of what we talked about in a recent post “Three Easy Things You Can Do to Get Your Business Noticed,” where we recommended: “Do the right thing, even when nobody’s looking. I assure you that even if you don’t get caught doing the right thing. eventually somebody’s going to notice.” Of course this Domino’s employee didn’t do this to market the pizza chain, she did it out of human decency and concern for others. But she felt empowered to do it.

Based on my experience as a editor, reporter and broadcaster—not to mention as a PR-dude these past 18-plus years or so–here are three things you probably shouldn’t pitch to the media:

In the past 12 months, there has been a 40% increase in the number of local businesses using Facebook to market their wares, according to the quarterly Merchant Confidence Index survey of more than 8,500 small and local business owners across the United States.

I earn enough beat downs from life. I don’t need silly axioms from the wide world of sports to make me feel like a loser ’cause I don’t earn Zuckerberg-size coin. How about you?

I say well done on the apology and pulling the ads. Also, they say they have raised a significant amount of money for their charities.

That will be the topic this Friday on the Smart Companies Radio show on Hot Talk 1510 KCTE, guest hosted by Mike Brown of Brainzooming. Mike and the Brainzooming team conducted the second annual #BZBowl on Twitter during the Super Bowl. On the radio show Mike and his guests (including yours truly) will cover lessons growing businesses can take away (both the do’s and the don’ts) from Super Bowl ads to incorporate into their own marketing and PR efforts.

Irreverence is the coin of the realm among Super Bowl ads, but it can levy a hefty public relations tax on companies when ads misfire. As I followed the #BZBowl Twitter Chat I kept a weather eye out for ads that might enhance, build or damage a brand.