Groupon and GoDaddy: Tune in Tomorrow
February 7, 2011 / Alex Greenwood
Tune in to Brainzooming tomorrow for our guest post about PR fallout from Super Bowl ads, specifically Groupon and GoDaddy.
February 7, 2011 / Alex Greenwood
Tune in to Brainzooming tomorrow for our guest post about PR fallout from Super Bowl ads, specifically Groupon and GoDaddy.
February 4, 2011 / Alex Greenwood
I’m not a big list maker and definitely not the only one who’s pretty sick of the “Top Three This” or the “Ten Things That” type of blog posts. However, just like ordering “Combo Meal #3” is faster than saying “I’ll have a single cheese, chili instead of fries, medium Sprite and hold the fingertip,” I’ll break my own rule and offer three easy (once you get the hang of it) things you can do to get your business noticed.
February 1, 2011 / Alex Greenwood
“It’s not surprising when you consider that this company, as a matter of principle, leaves so much revenue on the table by being closed on Sundays,” he says. “They stick to their guns. I think they’re going to continue to play to their base, weather this storm and move on.”
January 24, 2011 / Alex Greenwood
Turns out the stuff I used to turn to after a wild Saturday night–aka the Beef Burrito Supreme at Taco Bell–may not have much beef, so says a lawsuit filed in Alabama.
January 23, 2011 / Alex Greenwood
Of course this isn’t my incredible power as a tastemaker at work. No–just me telling my circle of friends that I like something. My friends bought it because it is good. However, with the fragmentation of media, they may never have heard it had I not recommended it. There in a nutshell is the power of social media.
January 21, 2011 / Alex Greenwood
RTs are nice, but aren’t always great at demonstrating your true level of enthusiasm. Sometimes when you RT, you’re just moving things along without fully reading it (come on, you know you do–at least sometimes) or with little thought. But, sometimes you want to really make sure people read what you’re broadcasting, so you add a comment at the end
January 18, 2011 / Alex Greenwood
It’s interesting to me in that public relations pros are constantly taken to the woodshed by critics for our attempts to frame an issue (click here for an interesting exploration of frame Vs. spin)–yet here is a very prominent journalist apparently going beyond framing an issue but actually spinning it. I throw no stones, just making an observation.
January 15, 2011 / Alex Greenwood
After sitting through more presentations than I can count, I know this to be true – most of them suck. And most lack an element that really wows the audience. Presenters often cram too much information onto a slide, making them boring, overwhelming and sometimes even impossible to read. Do you find yourself zoning out in the middle of the majority of the presentations you’re sitting through? I know that I do – and sometimes they’re presentations being made by people who know better – they just don’t know how to create a compelling visual presentation.
January 12, 2011 / Alex Greenwood
Every now and again I start feeling like Larry King and start to ramble. So, you’ve been warned…
January 10, 2011 / Alex Greenwood
If you read my last post, you know I instituted a Trivia Contest on my novel’s Facebook page to:
* Generate buzz about the book
* Add new fans to the book’s Facebook page
* Add new readers by getting people to download a free sample of the ebook
* Sell books by converting sample readers into buyers of the entire ebook or paperback