One of the toughest challenges of any author–indie or traditionally-published–is marketing. Fortunately, Twitter, Facebook and other social media are incredibly easy-to-use, low-cost engines to get your book message out.

“There’s a sense that things are getting better in the economy, and we want to provide financial encouragement to employers who’ve been postponing hiring talent to move their projects forward,” company founder and President Landa Williams said in a release.

“Nine times out of 10, I think folks who do that are completely oblivious to any consequences whatsoever, because nine times out of 10 there are no consequences,” said Greenwood of Alexander G. Public Relations.

Don’t send a press release about new employees to every reporter in your market. Instead, identify the business or industry trade publications that will actually be interested in this news and have a track record for printing such announcements.

I’m enjoying some quality time with family and friends, but the blog will be back up and running in a couple of days. If you can take a little time to enjoy the relatively relaxed pace of the final week of the year I recommend it. Peace on Earth!

T2+Back Alley Films wanted to have a little fun for the holidays using new technology and ended up changing a man’s life.

Again, though 2010 was challenging in many ways for us all, we believe 2011 holds the potential for triumph. We stand ready to be part of the team that gets you there.

Besides the fact that it’s spam (and how the heck did it make it through my filter?), can you tell me all the things wrong with it?

My daughter Caroline loves “Tinta” until the moment of truth. Maybe it was his “eau de Reindeer” cologne.

“…if your work is something you truly believe has everything it takes except the approval of some random gatekeeper, then here’s what you do: Shoot that gatekeeper (the bird).”