“They gave us our money back. They gave us free beer. The crew was in good spirits and helped us with whatever we needed,” he said. “They’re giving us a free cruise at a later date. I’m grateful for that. I’m not the kind of person who’s going to go sue, sue, sue. Not me or my wife.”

If a public relations firm promises to get you media coverage, they’re probably one of two things…

Nurse Practitioner Week begins November 7th nationwide as an effort to educate the public about this vital link in the healthcare chain. NPs are licensed in all states and the District of Columbia and practice under the rules and regulations of the state in which they are licensed. Most NPs are nationally certified in their specialty area and are recognized as expert healthcare providers. The faith that patients have in NPs is shown by the almost 600 million visits made to NPs each year.
Laffoon and Jeramiah Walker, MSN, ARNP, NP-C, also a Board Certified Family Nurse Practitioner, operate the clinic at 5100 E. Highway 37, which celebrates its third anniversary November 18.

If you don’t vote because you’re trying to teach politicians a lesson, you’re tragically misguided in your strategy. The very politicians you’re trying to send a message to don’t want you to vote. Since 1960, voting turnouts in mid-term elections are down significantly, and there’s one reason: because of TV advertising. Political TV advertising is […]

Spooky scary.

Check out this list from The Sounding Board…just in time for Halloween!

Under-promise, over-deliver. Simple concept. Works every time.

I will be talking about marketing ebooks, writing, book trailers and more. I’ll be joined by author and graphics producer Paul Miles Schneider. I hope you will tune in.

The trailer really transports you right into the world of Cross Township – like a movie. I wrote a treatment and a script, and then T2’s team created a concept that I think just blows away most book trailers. Their concept and screen execution was teamed with Wheeler Audio of Kansas City to record actors and mix sound.

Many people in the United States purchase one or fewer books every year. Many of those people have seen every single episode of American Idol. There is clearly a correlation here.