“Once you lose credibility, that’s the kiss of death.”

“I’m thrilled to be asked back to emcee this wonderful event,” said Greenwood, who has emceed the event twice before. “I live with arthritis and have several family members and friends who deal with its effects on a daily basis. I’m happy to help out in any way I can, and challenge the Kansas City business community to support these great kids.”

What I’ve learned after nearly fifteen years as a crisis communications consultant and practitioner informs my recommendations to save your rear end when the effluent hits the rotary oscillator

The two things that are very hard to survive are hypocrisy and ridicule,” Mr. Dezenhall says. “It’s the height of arrogance to assume that in the middle of a crisis the public yearns for chestnuts of wisdom from people they want to kill. The goal is not to get people not to hate them. It’s to get people to hate them less.”

This morning I awoke before seven and have already completed a pitch for a client and re-arranged an account in my billing software.

We don’t see the president as cynically trying to have it both ways, we see him struggling with his professorial need to be intellectually evenhanded. That doesn’t work in a sound bite media culture. Of course, it also leaves you vulnerable in a “gotcha” political climate.

Be graceful, take your time and politely respond with your key messages. The media can do a lot of harm (or a lot of good) to your reputation–but not without your help!

Walmart would have counted success by reaching 11 million people or 11 million moms. Now they credit 11 moms who got a whole bunch of people to get engaged with their product. They literally said, “one of the reasons we made our profit numbers in quarter one of this year [2009] was because of those 11 moms.” Eleven. Not 11 million, but just 11. That’s all it took, because those moms became engaged with the brand, passed on the information and literally contributed to sales.

Today we hear from Sean Williams, talking about “Measuring Communication Without Crying”: To make measurement work, you have to know what you want to accomplish. Maybe you want to get media attention. Fine, but why? And don’t just say that you want it because media attention is good. Ask yourself whether your PR and social […]

In a world where people can actually make money by being edgy–even a tad vulgar (in a good way), irreverently funny and even inexplicably sexy, it’s perilous for the “solopreneurs and small businesses” who try on personas without fully embodying them.