Have fun with this—you don’t need all these ingredients (you may not eat meat–hey, whatever works for you) or you may want to add some of your own. It’s really up to you. After all, you only live twice, 007.

Just a few simple words might increase your “yes’ rate: “if operators are busy, please call again…” via The Science of Getting A ‘Yes’ : NPR. Check it out!

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Our take on the Public Relations Profession today, quoted in the Dallas Morning News. Click the link below to read all about it. News for Dallas, Texas | Dallas Morning News | Quotes in the News.

Mike Brown of Brainzooming.com interviewed me this week about the impact on creativity of working in public, particularly as I was writing my ebook, “Pilate’s Cross.” I refer to it as my “Starbucks Subconscious.” It was fun. Thanks Mike! What about you? Does your work environment have a strong effect on your creativity?

Despite our best efforts, much of the information that made it out was incorrect, embroidered or unnecessarily dramatized (as if any drama needed to be added to the horror). Looking back, I can only imagine the positives of having the social media tools we have now to get information out, quash rumors and more effectively manage a chaotic communications event.

Launched in February, Greenwood’s firm has formed strategic partnerships with nationally recognized leaders in social media, visual image production, advertising and marketing. “The integration of these disciplines is the best strategy for success,” he said. “The days of public relations being a profession isolated from marketing, advertising and new media are over. We believe in a collaborative approach.”

Hair on fire: well, all I can say about that is good luck. If you work in an organization that cannot come to grips with a coherent, basic communications strategy and instead spends all its time and energy reacting instead of managing communications to prevent brush fires, then you need help. Fast.

To take a little of the mystery out of it, here’s a simple breakdown of our work activities for most clients (this is after the proposal has been accepted, contracts signed and we get down to business).

Dedication, insight and focus are all byproducts of doing what you love. If you love what you do, chances are you do great work.