I’m asked what I do all the time. Occasionally I’m asked why I do it. Kind of a “what’s it all about, Al G?” question. My answer? Stories. I’ve always been attracted to stories: reading them in books, watching them on stage and screen or listening at my grandfather’s knee. As a youngster into early […]

Companies that adopt a bunker mentality—cutting marketing and public relations activities in an attempt to save money—will ultimately damage their position in the market. This will afford competitors an opportunity to seize market share.

Update:  Okay, apparently Tiger did not read Rule #2. By now you know far more about Tiger Woods’ brush with infamy than you probably care to, so I’ll spare you the gories (click here or here for that). However, it does give me an opportunity to discuss what I’ve learned after nearly fifteen years as […]