To kick off Season 8 of PR After Hours, Alex shares some hard lessons he’s learned from 13 years as a public relations and marketing consultant.

We are joined by Zeze Peters, the dynamic founder and CEO of Growvare. This revolutionary growth enablement AI not only formulates but also implements comprehensive growth plans spanning ads, email, social, and SEO. Imagine having a solution that handles everything, from the top of the funnel right down to the bottom.

Every small business faces the daunting challenge of growth, often on a tight budget. However, with creativity and strategic thinking, businesses can expand without straining their finances. Here are some cost-effective methods to help your venture flourish:

Crafting a thoughtful book review can be a rewarding experience for the writer and incredibly helpful for both fellow readers and authors. Whether you’re voicing your appreciation or expressing concerns about a book, a well-written review can offer insights and influence decisions. This holds true for popular platforms like Amazon, Barnes & Noble, and others. […]

Using a real-life example from a marketing consulting experience with a construction client looking to expand into remodeling, we explore how the client’s insistence on a single mailer led to disappointing results. The episode highlights the crucial role of a well-coordinated plan, emphasizing that a solitary ad or press release is rarely effective. Instead, we advocate for a more strategic approach, tailoring the frequency of press releases to specific goals, whether it’s building brand awareness, improving search engine rankings, or addressing time-sensitive topics.

In an age where 90% of consumers read reviews before purchasing products or contacting companies and competition for clients is increasingly fierce, it’s critical to consider your reputation. Enhancing the image and reputation of your company can help you to retain existing customers, attract new clients and gain an advantage over your rivals. In this guide, we’ll outline some proactive steps business owners can take to protect and improve their reputation. 

AGPR’s Alex Greenwood was thrilled to return to Hello Iowa on WHO TV 13 in Des Moines today to discuss his takes on X (the APP Formerly Known as #Twitter) and #Threads

Your employees ensure your business grows, attains customers, and enjoys overall success. Therefore, it is important to ensure you hire the right personnel. A survey conducted by the Society for Human Resource Management in 2022 found that businesses spend an average of $4,700 per hire. Due to the overwhelming cost of hiring, this process can be a hassle for businesses. So, how can you ensure you hire the right talent for your business without incurring a hefty cost? Below are five effective tips to reduce your business’s hiring costs. 

Making your business more efficient is one of the best ways to ensure success. But actually going about it and achieving your objectives is challenging. It requires extreme discipline and dedication to the cause. 

As a business owner, you need to be at the forefront of reducing downtime and looking for ways to help your facility operate as it needs to as smoothly as possible at all times.