Do What You Want. Be What You Are.

Great advice from the gurus at Brainzooming. Read the entire post, but this part in particular really caught my eye:

Don’t make them suffer through your brand identity crisis. This can be especially challenging for solopreneurs and small businesses with less considered brand identities. A huge part of a brand promise is predictability. Even if your brand is edgy, it should be predictably edgy. So when communicating with your audience, make sure you behave in a way that’s consistent with what your audience expects.

via Social Network Audience Strategies for Easy Participation.

In a world where people can actually make money by being edgy–even a tad vulgar (in a good way), irreverently funny and even inexplicably sexy, it’s perilous for the “solopreneurs and small businesses” who try on personas without fully embodying them. So enough with the Lady Gaga attitude, Mr. Insurance Salesman! To quote the wise men Hall and Oates, do what you want….be what you are.