Not Chicken Feed: Chick-fil-A Responds to PR Problem

UPDATE: August 2, 2012: Click here for my latest on Chick-Fil-A.

UPDATE July 30, 2012: If you’ve arrived at this post looking for opinion and news about the LATEST Chick-Fil-A PR problem, rest assured I’ll be covering it in a post very shortly! Until then, click here for an opinion about boycotts you might find interesting.–Alex Greenwood

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Our last post took on the meat concoction controversy at Taco Bell.

Today, it’s a pluckin’ nightmare for the king of the chicken sandwich itself, Chick-Fil-A. I was interviewed by Ragan Communications for a piece about the “Eat mor Chikin” giant after a franchisee of the unapologetically religious company made “an in-kind contribution of food to a group that vocally opposes gay marriage in any form.”

*Read the article for all the deets. I think that their response in the form of a video from the big cheese of chicken on Facebook will be all you’ll hear from them about this. From the Ragan article:

Don’t expect that Chick-fil-A will respond further on this issue, Greenwood says.

“It’s not surprising when you consider that this company, as a matter of principle, leaves so much revenue on the table by being closed on Sundays,” he says. “They stick to their guns. I think they’re going to continue to play to their base, weather this storm and move on.”

What do you think? Is the response enough–or, like me, do you believe that this is all they will do regardless? The comments section awaits your finger-lickin’ good replies. Oh wait, that’s not Chik-fil-A…well, you get the idea.

*(Full disclosure: I worked at Chick-fil-A in high school, and despite the atrocious uniforms back then, they always treated their employees great. Good pay and a generally pleasant working environment–Sundays off was a huge perk. I wasn’t so in to the Sundays off strictly for religious purposes, but respected the policy and found it helpful so I could study and have a life. I liked the food and still eat there occasionally.)