Choppy PR On the High Seas
We plan to go more in-depth on this shortly, but bad-PR fans can get their daily dose of the effects of:
- Crisis communications a mixed bag
- Protracted, painful death spirals in the news
- The digging (sorry) of deeper holes
- The complete loss of BP’s “environmentally strong” brand equity
…all in one story, unfolding on the nightly news, internet and in the papers: the BP Oil Disaster.
This will be a case study that will be used by PR practitioners for years to come. We’ll get our thoughts together for an upcoming post. In the meantime, we’d like to know what you think about this: how bad is it? Or, are we wrong? Is BP et al handling it well? Leave us a comment–we may include your thoughts in our post.
So what say you, PR pros or armchair PR strategists…any thoughts?
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