Innovation Idea: Everybody Works on Wednesday!

My friends at LandaJob Advertising & Marketing Talent here in  Kansas City are taking the bull by the horns when it comes to temp hiring.

Check out this excerpt from the Kansas City Business Journal –perhaps it will inspire you to find ways to innovate–even if it’s taking a page from your favorite movie:

“…[the] staffing firm is offering its own spin on bolstering hiring of temporary workers.

The company will spring for the wages of each of its temporary employees every Wednesday in January as part of an “Everybody Works on Wednesday” program. The company borrowed the name for the program from the 1993 movie, “Dave.”

“There’s a sense that things are getting better in the economy, and we want to provide financial encouragement to employers who’ve been postponing hiring talent to move their projects forward,” company founder and President Landa Williams said in a release.

The company, founded in 1985, provides temporary staffing and full-time direct hire for jobs in advertising, marketing, corporate communications and graphic services. The company expects to pass 1 million total hours of temp staff placements during the first quarter.

via LandaJob Advertising & Marketing Talent seeks to bolster temp hiring | Kansas City Business Journal.

Finding a catchy, positive hook that is easily implemented is the secret. I wouldn’t be surprised if LandaJob’s phones are ringing right now with inquiries from temp-hungry companies.

What ideas has your business used to stimulate growth in this economy? The comments section awaits!