Fantastic Digital Marketing Tools All Small Businesses Need To Use
All small businesses need to promote themselves online. There is no getting around this one! If you don’t, you will be missing out on reaching an untapped pool of potential customers and clients. Trying to understand exactly how to market yourself online can be difficult if you are completely new to it. To make things easier for you, here are some of the best digital marketing tools out there.
Keyword Planner
If a website design agency creates a company website for you, ask them also to make a blog. Company blogs are extremely important when it comes to digital marketing as they can increase traffic to your main site. But you need to be posting blog articles that are being read. The easiest way to help them reach a wide planner is to include keywords in the content. This helps to increase the blog’s SEO which can help it rank highly in Google search results. Not sure which keywords to slip into your blog post? That’s where Keyword Planner helps! The tool shows you which keywords are the most competitive and can help you plan long-term marketing strategies.
Hootsuite
Are you sick of having to tweet and update your company’s Facebook status every few hours? Well, there is one tool that can do all these social media updates for you! Hootsuite is great for scheduling and publishing your tweets and other social media posts for you. It can save your company a lot of time. Hootsuite’s interface is incredibly user-friendly, so you won’t have to spend too long trying to figure out how to use it.
Google Analytics
Once you install Google Analytics onto your website or blog, you will be able to instantly see how it is performing. This tool can show you the amount of traffic to your site over a specific period. It can also show you where your visitors are coming from, and which of your pages are the most popular. There is so much you can use Google Analytics for, but the main thing is seeing which pages are performing the best. Then you can work out the kinds of things you need to be posting to increase your traffic to all your pages and blog posts!
Mailchimp
Email newsletters are a fantastic way to increase your customer base and sales. Mailchimp is an excellent free tool that can help you create beautiful and engaging newsletters. You can also pay to subscribe to its other plans. The tool has many templates that you can use to get the design of your newsletter just right. It is super important to start sending newsletters out now if you don’t do so already. If the content is shareable, then readers might forward it to their friends and colleagues, which can attract new subscribers.
Once you have all of these tools, you will find that your digital marketing strategy is given a real boost! Even if you are totally new to them, all the tools are incredibly easy to use. You’ll wonder why it has taken you this long to use them!
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