FROM PR AGENCY TO CITIZEN SOLDIER: VOLODYMYR DEHTYAROV
Today on PR After Hours, we are thrilled to be joined by a guest whose story is as intriguing as it is inspiring, he’s Volodymyr Dehtyarov.
Before the world was rattled by the invasion of Ukraine on February 24, 2022, Volodymyr was at the helm of Newsfront Communication Agency as its co-founder and CEO. His agency, one of Ukraine’s leading consultancies, boasted an impressive roster of over 30 employees and a pool of global industry-leading clients, such as BMW, Takeda, Lenovo, Danone, among others.
However, the course of his life dramatically shifted on that fateful day of the invasion. Volodymyr immediately stepped up to serve his country, joining the Territorial Defense Forces. After going through basic training and serving in the Kyiv region, he was deployed to the front lines in the east of Ukraine.
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After four months of war, in July of last year, Volodymyr was appointed to the Public Affairs Unit of the Command of Territorial Defense Forces in Kyiv. Here, he oversees a wide array of communications projects – from social media management to content production, managing teams of embedded military journalists, assisting with fundraising, building partnerships, and boosting all Command’s projects through strategic communications.
We delve into his remarkable journey from leading a successful PR agency to serving on the front lines, his insights into the ongoing conflict, and how he’s using his communication expertise to inform, connect, and empower in the midst of crisis.
Connect with Volodymyr Dehtyarov on LinkedIn.
Listen to our previous interview with Ukrainian PR Army member Julia Petryk here.
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This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
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