Friday Quickie from The Bad Pitch Blog: Hiding Behind Vocus

Use VOCUS or other PR email platforms? Be careful how you use them. Read on…

Got another “pitch” sent via an email marketing platform. I won’t go off on the tangent explaining why I so loathe this approach with every fiber of my being multiplied by infinity with the intensity of a thousand suns — on a stick. But I will share with you a DISCLAIMER that was at the top of this particular piece of spam:

This press release was sent through the Vocus PR platform. Should you no longer wish to receive these communications, please unsubscribe through the link in the footer. If you do not want to be listed on the database, please contact Vocus directly to request for your details to be removed: PHONE NUMBER

If you’re not taking the time to validate your lists whatsoever and think the above disclaimer helps your case? You’re content to spend life polishing turds. Fine, I’m in a mood. But to hide behind Vocus which BPB knows, loves and uses from time to time is lazy.

Read the rest here:  The Bad Pitch Blog: Hiding Behind Vocus.

Also worth a read (related to graphic):