Measure Twice, Cut Once
In this episode, Alex discusses the importance of thoughtful planning in marketing, drawing on the timeless adage, “measure twice, cut once.”
Using a real-life example from a marketing consulting experience with a construction client looking to expand into remodeling, we explore how the client’s insistence on a single mailer led to disappointing results. The episode highlights the crucial role of a well-coordinated plan, emphasizing that a solitary ad or press release is rarely effective. Instead, we advocate for a more strategic approach, tailoring the frequency of press releases to specific goals, whether it’s building brand awareness, improving search engine rankings, or addressing time-sensitive topics.
The takeaway is clear: proper planning may seem slow, but it’s often more cost-effective in the long run. Make your marketing strategies memorable by measuring twice and cutting once.
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Photo by energepic.com: https://www.pexels.com/photo/tool-set-on-plank-175039
Want to be a guest? Please visit our booking page for details and application information. Click here.
Free copywriting class:
Get Alex’s book, THE PODCAST OPTION–NOW IN PAPERBACK: https://amzn.to/3gOCYLj
n this episode, Alex discusses the importance of thoughtful planning in marketing, drawing on the timeless adage, “measure twice, cut once.”
Using a real-life example from a marketing consulting experience with a construction client looking to expand into remodeling, we explore how the client’s insistence on a single mailer led to disappointing results. The episode highlights the crucial role of a well-coordinated plan, emphasizing that a solitary ad or press release is rarely effective. Instead, we advocate for a more strategic approach, tailoring the frequency of press releases to specific goals, whether it’s building brand awareness, improving search engine rankings, or addressing time-sensitive topics.
The takeaway is clear: proper planning may seem slow, but it’s often more cost-effective in the long run. Make your marketing strategies memorable by measuring twice and cutting once.
+++
Read and subscribe FREE to Alex’s Newsletter, All the Fits That’s News
Photo by energepic.com: https://www.pexels.com/photo/tool-set-on-plank-175039
Want to be a guest? Please visit our booking page for details and application information. Click here.
Free copywriting class:
Get Alex’s book, THE PODCAST OPTION–NOW IN PAPERBACK: https://amzn.to/3gOCYLj
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This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
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