SEASON 7 PREMIERE: DICK GROVE ON PR WITHOUT THE BS
Season 7 starts with Dick Grove, CEO and founder of INK Inc. Public Relations, which bills itself as “PR without the BS.” In 1997, the Kansas City-based Grove launched INK, notable for being one of the first to utilize a remote PR team (CNN profiled him at the time) and a unique “Pay for Performance” client model – both of which continue today.
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Over his 50+ year career, Dick has managed business and consumer communications from financial and investment relations, high-tech campaigns and products, crisis management, and the often turbulent entertainment world. He’s served in the MarCom C-Suite with companies like Itel Corporation, GE Capital, and IT&T as well as a V.P. with industry powerhouse Burson-Marsteller.
Last year, Grove released his first book, “It’s the Media, Stupid: PR without the BS.” In it, he sheds light on the PR industry for publicists, entrepreneurs, and the general public seeking an insider’s look into the industry. Today, Dick shares his thoughts about the state of the industry, the history of his company, and some great tidbits, including
- Why he won’t work with celebrities or politicians
- Why he is allergic to charging hourly fees
- Why simplistic things are often the most difficult
- Why he wrote his book
“Let’s get something straight from the start. PR is not rocket science or curing cancer or a profession which will greatly alter the course of human events on a grand scale. We’re not saving the world or creating the next big thing. We provide information to the press. Hopefully newsworthy information that helps a client’s business or promotes a good cause. That’s the job. Don’t get me wrong. It’s a damn good job, if practiced correctly and ethically, which probably won’t make you rich like an app start-up in Silicon Valley, but still can provide an excellent living.” – Dick Grove
Connect with Dick Grove:
Buy the Book here.
Website: www.inkincpr.com
Twitter: https://twitter.com/inkincpr
Facebook: https://www.facebook.com/INKincPR/YouTube: https://www.youtube.com/inkincpr
Instagram: https://www.instagram.com/inkincpr/
LinkedIn (Personal) https://www.linkedin.com/in/dickgrove/
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This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
