The SEO Tips All Ecommerce Entrepreneurs Need To Know
Did you know that most ecommerce platforms find their new customers through Google searches? It’s true! The majority of people who click onto an ecommerce website will have likely come after the site has been flagged in their list of search results. This means one thing for all ecommerce entrepreneurs – SEO is a huge part of their business. If they fail to optimize their website and online store effectively then they could be losing a huge number of customers.
Want to ensure that your ecommerce store is always at the top of Google’s search results? Here are some of the best tips you need to know.
Pick The Right Ecommerce Platform
First of all, you need to make sure that you choose the best possible ecommerce platform to use on your website. Some of them aren’t that great when it comes to SEO and you won’t receive many benefits as a result. Shopify SEO is known to work really well when used in conjunction with strong SEO practices, so you might want to choose that if you know your site’s optimization is already strong. Otherwise, it will be worth to research the different ecommerce platforms to see which would be most advantageous to you and your site.
Use The Best Keywords
Keywords are also an important part of SEO. If you choose the right ones that match your product, then peppering some keyword phrases throughout your site’s content and copy will really help your site move up to the top results. There are lots of resources that will help you choose the best keywords to use, including Google Keyword Planner. These days, many web experts find that long tail keywords perform better than shorter ones, so you might want to find a few of these to use to make your copy and content super effective.
Don’t Duplicate Any Content
Duplicated content can be quite damaging to a website’s SEO. If you have a lot of different product descriptions on your site, you need to make sure that they are all unique and that none of them could be seen as duplicates of others. If they do end up looking very similar, then Google might push your SEO ranking down. So, it’s really worth reviewing all your content to make sure that it is 100% unique.
Make Sure Product Images Are Optimized
You will no doubt have a lot of different product images on your website as well. Did you know that these can be optimized as well? To do this, you need to make sure they are all unique and will make web users want to engage with your site. It’s also crucial that you give them an ALT tag, as this description gives you somewhere else you can add a few keyword phrases. Make sure the file name also describes the images as search engines can pick up on this as well.
If you follow all of these excellent SEO tips then more people will discover your ecommerce site!
