Study Shows Smb Internet Engagement Key To Success

If you’re reading this, you may be more successful than the next guy. Check it out, small business owners:

You’re a small-business owner and you’re a little bit into the Internet. You look at sports scores on ESPN, check out a bit from Jon Stewart, or watch the latest music video. But that’s pretty much it. But your neighbor has managed to avoid that trap and uses the Web to check business news regularly, buy plane tickets online, and do some investing. In doing so, she isn't only more engaged with the key tool of today’s business, she’s more successful than you are.

That’s the result of a study by American City Business Journals, Portfolio.com’s parent. The study shows that how a small-business owner uses the Internet says a lot about how successful their business is. It breaks Internet use down into five groups and shows that, generally, the business owners who are most engaged with the online world are also the business owners with the highest sales.

“People with higher Internet involvement are more successful businesses. I think it’s because that’s how you do business these days,” said Godfrey Phillips, ACBJ vice president for research and the study’s author.

Read more:

Acbj Study Shows Smb Internet Engagement Key To Business Success – Business News – Portfolio.com.