PR Tip #23: Story Vs. Information

Today’s quick tip: if you have a story to share with the news media you’ll have a much better chance of getting coverage than if you just have information.

Simply:

A story is something that would hold your interest if you saw it happening on the street: a guy in a lab coat playing a clarinet with a monkey passing the hat with a sign that reads “Help Me Cure Cancer!” is a story (weird, I’ll grant you, but it’s interesting).

Simple information is the “20% Off Sale” sign in the store window behind the guy with the clarinet.

Don’t get me wrong. Despite my extreme example I’m not saying your pitches to the media must have a freaky weird angle–but they certainly should be unusual to stand out among the hundreds of pitches news organizations receive every day.

What are you pitching to the media, a dude with a clarinet and a monkey trying to cure cancer or a new discount?

Contact us today. We can help you out with the whole monkey thing.