Check Out Our Super Bowl PR Guest Post at Brainzooming
Have a look at our guest post about the PR issues surrounding Super Bowl Adverting over at Brainzooming.
Excerpt:
Irreverence is the coin of the realm among Super Bowl ads, but it can levy a hefty public relations tax on companies when ads misfire. As I followed the #BZBowl Twitter Chat I kept a weather eye out for ads that might enhance, build or damage a brand.
Dozens of ads flashed across the screen during the Super Bowl, but two companies stood out for the PR issues of their ads. One is GoDaddy, a perennial PR train wreck, the other Groupon, taking their first steps into the television advertising world.
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