The 5 Biggest Niche Industries
Niche industries are different from general industries in that they only appeal to a select group of customers. While everyone goes shopping for groceries and has to use a dentist, only certain people may be interested in motorcycles or knitting. While many niches have very small consumer bases, there are some niches that are huge. An advantage of niches is that you can more easily scope out your competitors and provide more focused marketing. Below are some of the biggest niche industries that could be worth focusing on if you’re thinking of launching a startup.
Fitness/nutrition
Fitness and nutrition is a niche that has become huge in recent years. This includes products and services such as gym equipment, nutritional supplements, workout clothing, personal training services, nutrition plans, and fitness/dieting apps. Tapping into this market could be very profitable if you’re into fitness and nutrition. It’s worth finding a niche within this niche in order to truly stand out – this could include focusing on athletes or focusing on certain ages/genders. You can find out more about breaking into this niche here at Vunela.
Skincare
Skincare is a very big niche too. We’re not talking about soaps and general moisturizers either – there’s a growing market out there for products aimed at specific types of skin problems such as wrinkles, acne, and eczema. Some products bridge the gap between health and skincare such as these products sold by BHIP Global. If skincare is something that interests you, consider finding a way to break into this niche. This could include creating your own formula or selling existing skincare products.
Pets
The amount of pet owners has increased drastically in the last few years. As a result, products and services aimed at pet owners can be a lucrative form of business. This could include pet foods, pet toys, training services, dog-walking/dog-sitting services or grooming services. If you love animals, such a niche could be your calling. Dogs, cats, fish, and hamsters are among some of the most popular pets, however, you may want to focus on more specific pets where there is less competition such as reptiles, rats, chinchillas, horses, or specific breeds of dog.
Dating
Another booming niche is the dating industry. The internet has given birth to the rise of dating sites and dating apps. Offline dating services have also been growing in popularity such as matchmaking agencies, dating coach services and singles events. This could be a great niche to get involved with if you’ve had a lot of experience with dating or simply want to help single people find love (or a quick hook-up – depending on what people are looking for).
Wealth-building
In recent years, there’s also been a growing interest in wealth-building. Younger adults are investing more so that they can afford a home, while older adults are investing more so that they have more money to enjoy in their retirement. The internet has opened up new forms of investment from stock trading apps to cryptocurrency. Wealth building advice is very valuable and there’s a huge market for counselling services, blogs and vlogs. If you have an interest in finance and investment, this could be a great niche to break into.
