The Limited: Investing in Communities

I’ve had the pleasure of working with the iconic women’s fashion retailer The Limited this year. The Limited has posted some impressive gains in market share recently under the vibrant, progressive leadership of CEO Linda Heasley. However, I think what impresses me most is the company’s investment in the communities their stores call home.

For example, here in Kansas City The Limited gave fashion makeovers to clients of the Women’s Employment Network and donated a share of opening weekend proceeds to this vital non-profit organization dedicated to helping women help themselves.

In Dallas the Dress For Success store received a makeover from the pros of The Limited:

That kind of commitment to being invested in a community speaks volumes about the heart and soul of a company. We’re all taught in Sunday school or its equivalent to give of ourselves, and in a cynical age it’s refreshing to work with a company that takes that lesson to heart and lives it.