Toyota Mommy Blogger PR Debacle to Be Topic for Marketing Strategist Shelly Kramer
The recent Toyota Mommy Blogger PR Debacle is to be the topic for marketing strategist (and frequent AlexanderG collaborator) Shelly Kramer, a panelist at BlogWorld and New Media Expo in New York City May 24-26.
“I’m looking forward to participating in this event for a few reasons, said Kramer, CEO of V3 Integrated Marketing headquartered in Kansas City, MO. “The foremost being it’s my first trip to BlogWorld. It’s a fantastic conference and I’m excited to get the chance to experience it.”
“I’m also looking forward to participating because my co-panelists are a bunch of the most wicked smart, successful and downright amazing people I know,” she added. “BlogWorld is very much a conference attended by thought leaders in the integrated marketing, PR and social media space, so it’s a great honor to be invited to speak.”
Kramer, who blogs on related topics at http://www.v3im.com/blog will join Ann-Marie Nichols of The Write Spot, Lucretia Pruitt of The Social Joint and Christopher Barger of Voce Communications in discussing #ToyotaFail: The Crisis that Wasn’t.
“We’ll discuss the whole #ToyotaFail ordeal and how the misguided ambition of a mommy blogger and the already struggling reputation of Toyota collided in a spectacular hot mess. We’ll look at how their social media team dealt with what could have been a full on brand crisis,” she said.
“We’ll look at the dangers of working with inexperienced bloggers and the damage that could happen to you and your brand as a result. And we’ll also discuss best practices in brand crisis management in general, including how your PR and social teams must work together and how dealing with crises in real time can make all the difference in the world,” she said.
Kramer’s panel will be meet Wednesday, May 25th from 11:30 a.m. to 12:30 p.m.
The world’s largest social media business conference and new media industry tradeshow, BlogWorld & New Media Expo is the first and only industry-wide tradeshow, conference and media event dedicated to promoting the dynamic industry of new media. Thousands of attendees learn about Content Creation, Distribution, Monetization and Social Media Marketing strategies, including step-by-step techniques and bleeding-edge tools from the most successful and influential Bloggers, Podcasters, Vloggers, Web TV & Radio Broadcasters, Social Influencers, New Media Pro’s and Online Journalists.
“If you can’t make it to the conference – keep an eye out for our discussion on Twitter and join in the conversation.” Hashtags are #ToyotaFail and #BWEEAST. For more information on Blogworld, visit http://www.blogworldexpo.com/2011-nyc/ .
Kramer is the CEO of V3 Integrated Marketing http://www.v3im.com , a full service digital communications agency headquartered in Kansas City, MO. A 20+ year marketing veteran, Kramer is a digital marketing specialist, content creator, speaker and web savvy geek particularly adept at helping individuals and brands find their respective voices in the realm of new media and all forms of digital communication and marketing. To the astonishment of her many mathematics professors, she’s also become partial to stats, numbers, analyses and measurement of all kinds, which is quite fortunate for her clients. Forbes has named the V3 blog as one of the Top 20 Best Marketing + Social Media Blogs and PostRank ranks the V3 blog as one of the top blogs about Marketing + Social Media.
She has written for numerous publications, including AmEx OPENForum and Mint.com and SocialTimes.com. Kramer has been named as one of the top 150 Most Influential Women on Twitter and recognized by Forbes as one of the 30 Women Entrepreneurs to Follow on Twitter. Kramer writes about marketing, brand strategies, industry trends, social media and anything else that moves her at http://www.v3im.com/blog.
