ZACH GIGLIO: MASTERING THE BALANCE BETWEEN AI AND HUMAN EXPERTISE
In an engaging and insightful meeting, Alex Greenwood and Zach Giglio discuss the role of Artificial Intelligence (AI) in the world of marketing and communications. Both emphasize the potential of AI as a valuable tool but caution about the need for human expertise to utilize it effectively.
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Key Discussion Points
- AI as a Tool in Marketing
- The potential benefits and efficiencies that AI can bring to various marketing strategies.
- Importance of Human Expertise
- The need for experienced professionals to manage and direct AI tools effectively.
- Challenges of Using AI Language Models
- Limitations such as the difficulty in understanding context and nuance in human language.
- Capabilities and Limitations of AI Writing Tools
- Pros and cons of using AI for content creation, including the need for fact-checking and the risk of repetitive output.
Connect with Zach Giglio
www.whoisgcm.com
https://www.linkedin.com/in/zachgigliopr/
https://www.linkedin.com/company/whoisgcm/?viewAsMember=true
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This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
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